Initially available only via a dedicated Fiat website, buyers will have a choice of either black or white paintwork that’s complemented by trademark green and red Gucci stripes, contrasting 16” wheels with diamanté embellishments and the obligatory Gucci badges.
The interior gets two-tone Frau leather trimmed seats, a velvet effect paint treatment for the dashboard and seatbelts that repeat the Gucci stripe theme.
In the UK, the 500 by Gucci will cost either £14,565 with a 1.2 litre petrol engine, or £15,765 with the faster and more economical 0.9 litre TwinAir.
That means both versions are more expensive than the desirable £14,155 Abarth 500, but the Gucci is undoubtedly aimed at a very different market.
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