Aston Martin is still coolest

Seemingly the arrival of the Toyota iQ-based Cygnet hasn’t harmed the reputation of Aston Martin too much, because the firm has just retained the title of the UK’s coolest brand. That’s according to the 2011/12 CoolBrands survey, which gauges the opinions of an ‘Expert Council’ of various glitterati, as well as over 2,000 members of the public.

Harley-Davidson was declared the coolest motorcycle brand, and it also achieved an impressive third spot in the overall results. The only other automotive brands that made it into the top twenty were Ferrari, which also appeared last year, and new entry Maserati. Mini, however, dropped out.

2011/12 CoolBrands Survey - Top 20 Brands
Position	Brand	Category
1	Aston Martin	Automotive - Cars
2	Apple	Technology - General
3	Harley-Davidson	Automotive - Motorbikes
4	Rolex	Fashion - Accessories, Jewellery, Watches
5	Bang and Olufsen	Technology - General
6	BlackBerry	Technology - Telecommunications
7	Google	Online
8	Ferrari	Automotive - Cars
9	Nike	Sportswear and Equipment
10	YouTube	Online
11	Alexander McQueen	Fashion - Designer
12	Dom Perignon	Drinks - Champagne
13	PlayStation	Leisure and Entertainment - Games and Toys
14	Ray-Ban	Fashion - Accessories, Jewellery, Watches
15	Chanel	Fashion - Designer
16	Nintendo	Leisure and Entertainment - Games and Toys
17	Vivienne Westwood	Fashion - Designer
18	Agent Provocateur	Fashion - Lingerie
19	Tate Modern	Leisure and Entertainment - UK Attractions and The Arts
20	Maserati	Automotive - Cars

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Aston Martin is coolest

Top hairdressers’ cars

If a car becomes popular with a particular profession, it’s usually not too much of a problem. But ‘hairdresser’s car’ has become a pejorative term suggesting small, cutesy and not for anyone with a deluded sense of machismo.



So what do hairdressers actually drive? In response to that important question, UK insurance company Diamond has reviewed its database of 18,000 stylists, and the answer seems to be… anything small and cutesy.



Favourite is the Mini One, followed by the Vauxhall Tigra and Volkswagen Beetle. Completing the top five are the Ford Ka and Mini Cooper.

Hairdressers' favourite: The Mini One Hatch.

Doubtless certain owners of the Audi TT and Fiat 500 will be relieved that their cars didn’t make the list.



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New Mini is a… bicycle

Perhaps it’s meant as an antidote to the bulk of the Countryman, but the latest addition to the Mini range is a fold-up bike. Logically called the Mini Folding Bike, when collapsed it’ll even fit into the poky 160 litre boot of the Mini Hatch.

As many of the components including the frame, forks, seat post and handlebars are made from aluminium, the bike weighs only 11 kilos. Such lightness should mean it’s not too much of an effort to lug about in the supplied transport bag.



The eight gears are controlled via a grip shift and, sensibly, the drive chain - coloured neon yellow - is Teflon-coated to negate the need for messy lubrication.



Available only in matt black, the Mini Folding Bike goes on sale from August 2011. A UK price has yet to be set, but in the Eurozone it’ll cost €499 via the Mini website or selected Mini dealers.



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Aston Martin is coolest

For the fourth time in five years, Aston Martin has been named the UK’s coolest brand in the CoolBrands survey. The 2010/11 poll, which sought the opinions of members of the public as well as a panel of experts, placed the British car maker ahead of brands such as BlackBerry, Google and Dom Perignon.



The other automotive companies that made it into the top twenty were Harley-Davidson (6th), Ferrari (9th) and Mini (16th).



Speaking of the award, Aston Martin CEO, Dr Ulrich Bez said, “Once you can define precisely why a brand is cool, then it no longer has the magic that earns it that label. There has to be an element of mystique, something that eludes definition. In order for a brand to have that quality, it needs people behind it with a passionate, creative vision who care for and nurture it.”



Quite right too. Let’s see if Aston Martin can retain the title after the Cygnet arrives.



The 2010/11 CoolBrands Top 20:

1. Aston Martin (Automotive - Cars)


2. iPhone (Technology - Telecommunications)


3. iPod (Technology - General)


4. Blackberry (Technology - Telecommunications)


5. Bang & Olufsen (Technology - General)


6. Harley-Davidson (Automotive - Motorbikes)


7. Nintendo Wii (Leisure & Entertainment - Games & Toys)


8. Google (Online)


9. Ferrari (Automotive - Cars)


10. Dom Perignon (Drinks - Champagne)


11. BBC iPlayer (Online)


12. Vivienne Westwood (Fashion - Designer)


13. Apple (Technology - General)


14. Tate Modern (Leisure & Entertainment - UK Attractions & The Arts)


15. YouTube (Online)


16. Mini (Automotive - Cars)


17. Chanel (Fashion - Designer)


18. Ray-Ban (Fashion - Accessories, Jewellery, Watches)


19. Alexander McQueen (Fashion - Designer)


20. Jimmy Choo (Fashion - Footwear)