Around 12,000 of 2011’s sales were due to the scrappage scheme, which closed at the end of June. This gave Vehicle Registration Tax relief of €1,250 per new car, provided that the customer’s trade-in was at least ten-years-old.
While the Focus was the most popular model, Ford slumped to third place in the manufacturers’ rankings. That left Toyota to take the top spot, closely followed by Volkswagen.
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| Ireland's most popular car in 2011: The Ford Focus. |
BMW slipped into the top ten, thanks mainly to 2,163 new 5 Series registrations. The entire Mercedes-Benz range combined couldn’t beat that performance, which contributed to BMW achieving a massive 37.7% year-on-year sales upsurge.
Even that wasn’t quite enough to beat rivals Audi, though, because it too experienced an impressive growth rate and ended the year with 3,464 registrations.
The other stand-out success was Hyundai, which posted 1,052 extra sales compared to 2010.
| Top 10: Irish Car Sales 2011 - By Manufacturer | |||||
|---|---|---|---|---|---|
| Position | Manufacturer | 2011 | 2010 | +/- | % +/- |
| 1 | Toyota | 11,812 | 10,660 | 1,152 | 10.8% |
| 2 | Volkswagen | 11,247 | 10,301 | 946 | 9.2% |
| 3 | Ford | 10,519 | 11,215 | -696 | -6.2% |
| 4 | Renault | 8,580 | 9,746 | -1,166 | -12.0% |
| 5 | Nissan | 6,763 | 5,494 | 1,269 | 23.1% |
| 6 | Opel | 6,387 | 6,603 | -216 | -3.3% |
| 7 | Škoda | 4,651 | 4,915 | -264 | -5.4% |
| 8 | Hyundai | 4,011 | 2,959 | 1,052 | 35.6% |
| 9 | Audi | 3,464 | 2,723 | 741 | 27.2% |
| 10 | BMW | 3,433 | 2,493 | 940 | 37.7% |
| Figures provided by SIMI Statistical Service | |||||
| Top 10: Irish Car Sales 2011 - By Model | |||
|---|---|---|---|
| Position | Manufacturer | Model | Registrations |
| 1 | Ford | Focus | 4,242 |
| 2 | Volkswagen | Golf | 3,980 |
| 3 | Toyota | Avensis | 3,661 |
| 4 | Renault | Fluence | 3,016 |
| 5 | Volkswagen | Passat Saloon | 2,975 |
| 6 | Ford | Fiesta | 2,953 |
| 7 | Nissan | Qashqai | 2,653 |
| 8 | Toyota | Corolla | 2,592 |
| 9 | Renault | Mégane | 2,530 |
| 10 | Toyota | Yaris | 2,311 |
| Figures provided by SIMI Statistical Service | |||
Related posts:
Top 10: UK car sales 2011
Top 10: Irish car sales 2010
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